The buying power of the growing Latino population in the United States is attracting the attention of many businesses. Many companies have graduated from producing commercials in Spanish to designing products and advertising campaigns specifically to appeal to Latinos. The Latino population in the US has the fastest growing purchasing power of any group of Americans.
Hispanic Population Facts
- Hispanic population is the largest minority group in the United States.
- Latino Population = 13.7% of total US Population
- 44.8 million Latinos in the US
- 1.4 Million Latinos in the Bay Area, 22% of the population
- Hispanic Purchasing power = over $736 billion (2005)
- Hispanic Purchasing power is projected to reach $1 trillion by 2010, or 9.2% of all US Buying Power.
- One Third of Hispanics are under 18 years of age.
- 7 out of 10 hispanics live in California, Texas, New York, New Jersey, and Florida.
- The California Hispanic Population = 31% of total US Hispanic Population
In the San Francisco Bay Area, Latinos account for 23% of the population, or 1.7 million Bay Area ranks 6th of the top Latino Markets (2006)
- In Alameda County, Latinos population is 315,514 or 21% of the total population.
- Hispanic Owned firms in Alameda County = 8.8%
- Hispanic Owned firms in California = 14.7%
Read more about: The GROWING BUYING POWER OF LATINO MARKET
Latin Television to Capitalize on Rapid Increase of Hispanic Buying Power
Marketing to Hispanics - Growth Strategies, Mar 12, 2001
Latino Marketing Research - Hispanic Marketing research
Population Facts provided by the Garcia Research Associates
Alameda County Quickfacts from the US Census Bureau
Allied Media Group
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